Anlysing of Tv Commercial

The Selected TV Commercial We induct selected a television advertisment of bKash, a Brack stick association, for our given assignment. bKash is a service of process providing comp whatever newly launched in Bangladesh which mission is to earmark financial services allowing people of Bangladesh to safely send and receive notes via smooth devices that be convenient, affordable and reliable. The TV mercantile in details Here on the sum up Sokhina is the main actress who is a garments role player and characters bKash regularly to send m acey kinsperson to her family.She narrates how bKash has made her life so often easier, and how it is transforming the lives of everyone around her too. How the other(a) people are being benefitted by bKash according to this ad are describing below. Her neighbor Milon is a number one wood who used to receive his salary in cash. Milon is happy because bKash is a better meat to keep his money safe as he does not have a bank account. He doe s not posit to cash out the whole measuring rod at a time. Ronnie is the son of the chairperson of Sokhinas village who is a university assimilator and lives on campus away from home.He ask to collapse his tuition fee urgently and calls his paternity to send him the money through and through bKash. He also assured his father not to be worried to lose the money as only he knows the pivot code to make the money cash. Soo it is repair even the cell phone is lost. again her madam Nina buys some groceries from a close superstore and happily pays with bKash at the store. Nina likes paying with bKash as it is simple, convenient and she no longer needs to carry cash. According to the TV technical at present sending or receiving money using bKash is only assertable under Grameen Phone and Robi interlock end-to-end the country.WEB link http//www. bkash. com/video/something-everyone If facing any problem please visit http//www. facebook. com/Zelius. Miraz? fref=ts objective len s MARKET ANLYSIS Consumer markets can be separate on the following customer characteristics. * geographical * Demographic * Psychographic Geographic Target merchandise If we consider about the geographical engineer market for bKash on the basis of the advertisement then it would be the whole Bangladesh where the network of GP and Robi is available as it negotiation about sending and receiving money from one end to another.Demographic Target Market era People of ages 18 to 50. On the add we have seen that Ronnie, a university student, needs to use bKash for the payment of his tuition fees again on the other hand Sokhina sends money to her parents through bKash. So all of them are the sharpen market of bkash. Gender Both male person and female. Income People who earn money and do not both are the marker market of bkash as it is providing one character of banking service. Occupation Service Holder, Driver, Students, Housewife, Farmers, Businessman and so forth ccording to the advertisement only. Psychographic Target Market affable Class Lower, middle and upper. Attitude and beliefs aegis conscious. Behavioral Target Market Benefits sought-after(a) Sokhina the garment worker describes about the benefits of bKash. drug user status Potential and regular. OBJECTIVE OF THE publicizing The main objective of the advertisement is to collect the people of all sectors especially including garments workers, other lower earning people, students and housewives to use the financial service of bKash. CONSUMER BEHAVIOR